ROCKVILLE, MD — The Centers for Disease Control and Prevention (CDC) has awarded an Abt Associates-led team a contract to prepare for the next public health emergency. Abt and its partner, HealthVerity, will provide data that federal, state, territory, and local governments and other organizations can use to target interventions and countermeasures in the event of a public health emergency.

The COVID-19 pandemic made it abundantly clear that the nation’s ability to identify and respond to outbreaks fundamentally relies on access to high-quality and timely data for disease surveillance—especially data about vulnerable populations and response capacity. This five-year, $9.2 million contract will help the nation prepare for an effective response.

Abt and HealthVerity will create and disseminate user-friendly data products that will capture key socio-demographic and health information by sourcing, integrating, analyzing, and packaging disparate datasets. The team of data scientists and epidemiologists will combine large data sets from a variety of industry and government sources with massive computing power, automation, analytics, and artificial intelligence. This approach will provide data to inform plans and responses to public health emergencies in an equitable manner that is focused on local communities. Abt brings over two decades of CDC program expertise to the project, which aims to provide practical insights and recommendations to all Americans.

The data that the team will integrate include medical claims data, social media data, data from service providers (healthcare providers, schools, universities, nursing homes, and correctional facilities), market research, and data from the U.S. Census Bureau, the Behavioral Risk Factor Surveillance System, and other publicly available sources.

“We can’t afford to be unprepared for the next outbreak,” says Gabriella Newes-Adeyi, senior client account lead and advisor to the project. “The work we will do for CDC will give governments at all levels the information they need to safeguard the nation’s health, in particular the health of those most in need.”

About Abt Associates

Abt Associates is a global consulting and research firm that combines data and bold thinking to improve the quality of people’s lives. We partner with clients and communities to advance equity and innovation—from creating scalable digital solutions and combatting infectious disease, to mitigating climate change and evaluating programs for measurable social impact. https://www.abtassociates.com

Abt contact:

Stan Crock
stan_crock@abtassoc.com

(301) 347-5402

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PHILADELPHIA, PA — HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, today announced the launch of the expertly curated HealthVerity Mortality Masterset, powered by Veritas Data Research.

The solution synchronizes Veritas’ Fact of Death dataset, consisting of over 130 million death records from 1935 to today derived from more than 40,000 public and private sources, with a syndicate of open and closed medical claims assembled by HealthVerity from the nation’s largest de-identified healthcare and consumer data ecosystem. An advanced analytics engine empowered by deterministic and rules-based algorithms processes this synchronized data, retracing each patient’s medical history back 36 months prior from the date of passing, to determine the most likely primary and secondary causes of death. Additionally, each individual is de-identified using a universal HealthVerity ID that allows the Mortality Masterset to be seamlessly synchronized with other data sources for a comprehensive view of the patient journey.

It is important to know not just if a patient died, but whether the cause of death was from the disease being studied to better measure treatment efficacy and overall survival, address any safety issues, and make appropriate public health policy decisions. While cause of death is captured in death certificates that are collected by states and passed onto the CDC, access to these records is restricted, can take up to a year or more to receive, and they are not de-identified or interoperable. Additionally, the cause of death listed on the death certificate is often prone to error, with peer reviewed studies showing error rates ranging from 34% to 52% or even higher. Additionally, cardiac events are over reported on death certificates as a catchall when the true cause of death is unknown.

“Death is a critical endpoint in health research and related disciplines; however, the cause of death is rarely available in public notices and is often inaccurate in official death certificates,” explained Veritas CEO Jason LaBonte. “The Mortality Masterset offering is the first widely-accessible dataset to include cause of death for health research and risk modeling.”

“We saw a need amongst our clients in the life sciences industry to have an accurate cause of death for long-term follow up and health outcome studies, and we’re happy to be able to partner with Veritas to create the Mortality Masterset,” said Andrew Kress, HealthVerity CEO. “By synchronizing this breadth and depth of de-identified data, we are able to provide the most accurate, pre-assembled cause of death determination in a HIPAA-compliant format that allows our clients to start their studies immediately, without having to do additional research on the cause of death.”

The Mortality Masterset is an addition to the growing suite of HealthVerity Mastersets, including the Provider Diversity and Diagnosis Index (PDI) Masterset, Maternal Outcomes Masterset (MOM), Chronic Kidney Disease (CKD) Masterset, and COVID-19 Masterset, all of which are curated by RWD experts to provide speed to insight for a particular area of study.

About HealthVerity

HealthVerity synchronizes transformational technologies with the nation’s largest healthcare and consumer data ecosystem to power previously unattainable outcomes and fundamentally advance the science. We offer a comprehensive, yet flexible approach, based on the foundational elements of Identity, Privacy, Governance and Exchange (IPGE), that synchronizes unparalleled Identity management with built-in Privacy compliance and Governance, providing the ability to discover and Exchange a near limitless combination of data at a record pace. Together with our partners in life sciences, government and insurance, we are Synchronizing the Science. To learn more about HealthVerity, visit healthverity.com.

About Veritas Data Research

Veritas makes critical information accessible. Founded by experts in the data and analytics industry, Veritas uses cutting-edge technology and efficient workflow design to collect, curate and distribute foundational reference datasets. To learn more about Veritas, visit https://veritasdataresearch.com/.

HealthVerity Contact:

info@healthverity.com

Veritas Data Research Contact:

Jelita Victorson-Adams
jelita@veritasdataresearch.com

PHILADELPHIA, PA — HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, is honored to partner with Gilead Sciences to support Women in Data Science (WiDS) for their 7th Annual Datathon Challenge. This year’s challenge, running from September 2023 through June 2024, will address the critical issue of equity in healthcare, specifically for women with metastatic triple negative breast cancer (metastatic TNBC), using RWD.

WiDS, launched at Stanford University in 2015, is an international initiative with a mission of increasing participation of women in all areas of data science. The Datathon is open to the public, giving students and practitioners the opportunity to discover and hone data science skills while solving interesting and critical social impact challenges using well-curated, real-world datasets. The advanced version of the Datathon may also be integrated into college and university courses.

During this year’s challenge, students across the country will use data science and machine learning to predict the time to treatment for women diagnosed with metastatic TNBC, an aggressive cancer that requires urgent and timely treatment. The students will develop models that predict timely treatment based on certain demographic characteristics. The lag time in receiving treatment is a good indicator of disparities in healthcare access. The students are also encouraged to generate additional insights to understand the real-world implications of their predictions.

The Datathon is sponsored by Gilead Sciences who partnered with HealthVerity to secure the curated RWD that the students will be using for the challenge. HealthVerity was able to provide a de-identified dataset of women diagnosed with metastatic TNBC between 2015 and 2018 that included the demographic characteristics needed to understand health equity, including insurance status and geo-demographic data that provides insight into socio-economic factors.

“Gilead worked closely with the Women in Data Science team to select HealthVerity’s dataset for the health equity Datathon due to our ongoing collaboration in using real-world data to ensure diverse representation in clinical trials,” explained Kelly Hoang Ph.D., data scientist and WiDS ambassador at Gilead Sciences. “Making the dataset available is globally part of Gilead’s commitment to diversity and inclusion of stakeholders in our ecosystem, including the data scientists in our industry.”

“HealthVerity is honored to partner with Gilead to use our vast RWD ecosystem and privacy-preserving technologies to support WiDS, help educate our nation’s future data scientists, and increase understanding of the critical issue of health equity and its impact on society,” said Andrew Kress, HealthVerity CEO.

About HealthVerity

HealthVerity synchronizes transformational technologies with the nation’s largest healthcare and consumer data ecosystem to power previously unattainable outcomes and fundamentally advance the science. We offer a comprehensive, yet flexible approach, based on the foundational elements of Identity, Privacy, Governance and Exchange (IPGE), that synchronizes unparalleled Identity management with built-in Privacy compliance and Governance, providing the ability to discover and Exchange a near limitless combination of data at a record pace. Together with our partners in life sciences, government and insurance, we are Synchronizing the Science. To learn more about HealthVerity, visit healthverity.com.

About Gilead Sciences

Gilead Sciences, Inc. is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people. The company is committed to advancing innovative medicines to prevent and treat life-threatening diseases, including HIV, viral hepatitis, COVID-19, and cancer. Gilead operates in more than 35 countries worldwide, with headquarters in Foster City, California.

HealthVerity Contact:

info@healthverity.com

BOWIE, MD — Inovalon, a leading provider of cloud-based software solutions empowering data-driven healthcare, today announced the establishment of a Preferred Data Partner Program. The program aims to work with a select number of leading organizations who are committed to the thoughtful application of data towards the improvement of economics and outcomes across the healthcare ecosystem.

With the establishment of this program, Inovalon is pleased to announce HealthVerity as the first partner to commit to Inovalon’s rigorous program standards for governance, compliance, and oversight. HealthVerity, a leader in real-world data synchronization, has established itself as a trusted and credible source of health data and is an outstanding strategic partner for Inovalon.

“Inovalon’s breadth and depth of primary source, longitudinal clinical and de-identified claims data stand unique in the healthcare marketplace,” said Andrew Goldberg, Co-Founder and Chief Operating Officer, HealthVerity. “We are proud to be partnered with Inovalon as we work together to empower leading organizations’ initiatives to advance research, development, and achieve expanded understanding in important areas across the healthcare landscape.”

The Preferred Data Partner Program will empower organizations to extend their research, analyses, and data-enabled solution offerings beyond otherwise available data to encompass select, de-identified elements of Inovalon’s highly comprehensive, primary source healthcare datasets. This will enable analyses that require deeper, more comprehensive, more up-to-date, and more accurate longitudinally matched data.

Enabled through the connectivity of the Inovalon ONE Platform, Inovalon maintains the nation’s largest primary source de-identified dataset with real-time access across more than 40,000 data sources, resulting in a data lake of more than 79 billion medical and pharmacy events across one million physicians, 654,000 clinical settings, and 375 million unique patients.

“We believe that data holds the power to improve healthcare in many ways,” said John Chinnici, President and General Manager of Inovalon’s Insights business. “That’s why we launched the Preferred Data Partner Program. We are providing an opportunity for highly qualified organizations across the healthcare ecosystem to access data necessary for research and the empowerment of data-driven solutions that will lead to better healthcare outcomes for all.”

For more information on the Preferred Data Partner Program, which provides secure access to the nation’s largest primary source healthcare dataset, please visit www.inovalon.com/preferred-data-partner-program.

About Inovalon

Inovalon is a leading provider of cloud-based software solutions empowering data-driven healthcare. The Inovalon ONE^® Platform brings together national-scale connectivity, real-time primary source data access, and advanced analytics into a sophisticated cloud-based platform empowering improved outcomes and economics across the healthcare ecosystem. The company’s analytics and capabilities are used by more than 20,000 customers and are informed by the primary source data of more than 79 billion medical events across one million physicians, 654,000 clinical settings, and 375 million unique patients. For more information, visit www.inovalon.com.

About HealthVerity

HealthVerity synchronizes transformational technologies with the nation’s largest healthcare and consumer data ecosystem to power previously unattainable outcomes and fundamentally advance the science. We offer a comprehensive, yet flexible approach, based on the foundational elements of Identity, Privacy, Governance and Exchange (IPGE), that synchronizes unparalleled Identity management with built-in Privacy compliance and Governance, providing the ability to discover and Exchange a near limitless combination of data at a record pace. Together with our partners in life sciences, government and insurance, we are Synchronizing the Science. To learn more about HealthVerity, visit healthverity.com.

Contact:

Glen Brandow
Sr. Director, Corporate Communications, Inovalon
Glen.Brandow@inovalon.com

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PHILADELPHIA, PA — HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, today announced the launch of HealthVerity Audience Manager. This disruptive solution provides media agencies and life sciences organizations with a truly self-directed analytics environment that enables previously unattainable insights regarding patient behavior in combination with social determinants of health (SDOH), all in a privacy protected, HIPAA-compliant manner. Audience Manager is ideally suited to synchronize healthcare and SDOH data with ever-more sophisticated cohort modeling to precisely define audience segments for awareness campaigns, therapeutic studies and support programs.

Complex data privacy laws and limited analytics tools have historically made it challenging for media agencies and the life sciences industry to implement patient-centric engagement strategies. As therapies have become increasingly more personalized, it is more important than ever to ensure that the right patients receive the right medications in combination with any required support. Audience Manager is the only solution in the industry to empower media agencies and pharmaceutical manufacturers to synchronize proprietary enterprise data with the patient-centric RWD and SDOH data of their choice from the nation’s largest healthcare and consumer data ecosystem in a fully HIPAA-compliant manner. Organizations can leverage this self-directed analytics environment to build comprehensive views of patient journeys by contextualizing patient diagnoses, procedures and therapies with patient-centric social determinants of health, demographics and behaviors. This approach firmly places the power of discovery in the hands of organizations and provides a clear path to design approaches that reach the right patients in the right channels with the right messaging at the right time.

“Audience Manager flips the model on current industry standards that offer only pre-defined or ‘black box’ audience segments,” explained Ben Walker, general manager, media and consumer data at HealthVerity. “Instead, we empower media agencies and life sciences organizations to conduct their own analyses with their data in combination with healthcare and consumer data, all synchronized to unlock previously unattainable outcomes. This approach enables organizations to iterate approaches far more quickly and more accurately instead of hoping that ‘black box’ models are aligned with their outreach objectives.”

HealthVerity Audience Manager can be integrated with HealthVerity Media Measurement, a closed loop marketing solution that synchronizes digital media ad and television exposure data with pharmacy and medical transactions from patients of interest to assess campaign performance, understand the impact of targeting efforts and optimize campaigns in real time, all in a privacy-protected and HIPAA-compliant manner.

“HealthVerity Audience Manager will be a gamechanger for us,” explained Brandon King, SVP activation analytics with Fingerpaint, a full-service healthcare marketing company. “It will allow us to provide our clients with insights that were previously unattainable due to complex HIPAA regulations and data management issues industrywide. With our partnership with HealthVerity, we will be able to integrate Audience Manager with Elevalt, our omnichannel orchestration engine, to not only meet all of our clients’ needs to optimize their campaigns, but also provide activation-ready insights.”

Ready to learn more? Watch our webinar, Break out of the black box and discover how you can break free of black box solutions to gain a deeper understanding of patient behavior.

PHILADELPHIA, PA — HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, today announced the launch of the HealthVerity Chronic Kidney Disease (CKD) Masterset, an expertly curated dataset developed in collaboration with Aetion that synchronizes lab results, commercial, Medicare and Medicaid claims, and electronic medical records (EMRs) from the nation’s largest healthcare and consumer data ecosystem. An addition to our growing suite of HealthVerity Mastersets, including the Provider Diversity Index 2023 edition and the Maternal Outcomes Masterset, the CKD Masterset compiles all CKD-relevant clinical attributes into one comprehensive, research-ready masterset, accelerating research by saving valuable time and resources.

Currently, there is no cure for CKD, a progressive condition that impacts one in seven adults in the U.S., or approximately 37 million people, 90% of whom do not even know they have the disease until it has already advanced to a late stage.¹ To slow progression of CKD, which is a leading cause of death in the U.S., researchers need to understand the patient journey.²

The CKD Masterset, consisting of approximately 7 million patients with a confirmed medical diagnosis or lab result, was developed to provide speed to the novel insights that researchers need to understand disease progression, the impact of existing interventions, and patient outcomes over time and in real time. HealthVerity experts standardize and deduplicate the data, ensuring all of the most relevant CKD data points are included without additional noise from RWD, providing a more concise, easy-to-use masterset.

“CKD is complicated by several comorbid conditions, such as diabetes, hypertension and heart disease,” explained Reyna Klesh, vice president, data products and innovation at HealthVerity. “By integrating the revealing aspects of the journey for patients at every stage of CKD, in a HIPAA-compliant format, we help researchers better understand disease progression to develop effective treatments for the millions of people affected by the disease.”

The closed claims data provides a longitudinal view of the patient journey and the EMR data provides valuable clinical observations, including body mass index, height, weight, smoking status, diastolic and systolic blood pressure, ejection fraction, and alcohol usage. These diagnostic measures allow users to observe changes in vital status and understand risk factors for worsening disease over time. The lab data provides the critical results for understanding what stage of CKD the patient is in, determining kidney function and the extent of damage to the kidneys, including estimated glomerular filtration rates (eGRF), urine albumin-creatinine ratio (uACR), albumin and creatinine, as well as HbA1c levels. Any duplicative results from these data sources are removed to deliver the most concise results to the user. Race, ethnicity and mortality data is also provided for the most comprehensive view of the CKD patient journey.

HealthVerity will continue to add to their Masterset Series, providing researchers speed to insights through expertly curated datasets that profile some of the most important diseases.

Attending ICPE 2023? Book your meeting with the HealthVerity team at booth #402 in Halifax, Nova Scotia, August 23-27, 2023.

About HealthVerity

HealthVerity synchronizes transformational technologies with the nation’s largest healthcare and consumer data ecosystem to power previously unattainable outcomes and fundamentally advance the science. We offer a comprehensive, yet flexible approach, based on the foundational elements of Identity, Privacy, Governance and Exchange (IPGE), that synchronizes unparalleled Identity management with built-in Privacy compliance and Governance, providing the ability to discover and Exchange a near limitless combination of data at a record pace. Together with our partners in life sciences, government and insurance, we are Synchronizing the Science. To learn more about HealthVerity, visit healthverity.com.

HealthVerity Contact

info@healthverity.com

Sources

¹ National Institute of Diabetes and Digestive and Kidney Diseases. National Kidney Month 2023.
https://www.niddk.nih.gov/health-information/community-health-outreach/national-kidney-month

² Centers for Disease Control and Prevention. Chronic Kidney Disease Basics.
https://www.cdc.gov/kidneydisease/basics.html

Today marks an historic day for HealthVerity as we launch our most ambitious effort yet to capture the imagination of our industry. As you may know, HealthVerity first disrupted the market by introducing software for identity management that was 10x more accurate than legacy alternatives. Our investments in privacy and governance technologies further led us to being the first in the industry to launch a marketplace that has now become the nation’s largest healthcare and consumer data ecosystem. Success has been hard fought, but customers have always appreciated our unique IPGE approach, based on the foundational elements of Identity, Privacy, Governance and Exchange as well as the strength of the data in HealthVerity Marketplace that supports their research objectives.

The market, however, never stands still and others have borrowed heavily from our marketing positioning, even introducing marketplaces of their own. While others make claims about how they can link data, we know that the token is broken and that no one can match our technological advantages in unlocking value from real-world data. HealthVerity recognizes that the time is right to move the market forward again and to establish a new standard for what it means to delight pharmaceutical, government, insurance and analytics clients.

It’s time to Synchronize the Science and empower customers to benefit from HealthVerity’s unique ability to synchronize transformational technologies with the nation’s largest healthcare data ecosystem to power previously unattainable outcomes and to advance the science. We are the only company that has the ideal combination of mission critical software and data expertise to enable clients to get more out of the hundreds of millions of comprehensive patient journeys that we can deliver in a privacy-protected, HIPAA-compliant manner.

It’s also time to prove to our customers that Synced beats Linked. As such, we are pleased to introduce HealthVerity FLOW, our pharma-class SaaS solution that synchronizes unparalleled identity management with built-in privacy and data governance, allowing customers to discover and exchange a near limitless combination of healthcare and consumer data at a record pace. HealthVerity FLOW is designed to open new pathways to progress by integrating all of our core capabilities in a modular software architecture that is ideal for broadening data capture and performance for registries, clinical trials and commercial endeavors. Even more importantly, HealthVerity FLOW enables clients to comply with regulatory frameworks and to compliantly study comprehensive patient journeys throughout the therapeutic lifecycle. We are already seeing adoption by top pharma during pre-launch and believe that data-driven customers will quickly recognize the superiority of synchronization.

On behalf of all of HealthVerity, we are so excited by today’s announcement. We join our customers in agreeing that innovation is best achieved when you Sync Big. This is a powerful notion and one that will drive everything we will do in the years ahead.

PHILADELPHIA, PA — HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, today announced the launch of HealthVerity FLOW, a pharma-class Software-as-a-Service solution that enables pharmaceutical manufacturers to integrate extensive RWD capabilities with patient-centric compliance across the full spectrum of registries, clinical trials and commercial activities. HealthVerity FLOW is the ideal choice for data-driven companies seeking to unify and accelerate the process for building more comprehensive patient journeys in a highly accurate, privacy protecting manner while also ensuring that data rights and data management are governed uniformly across the enterprise.

Pharmaceutical companies have traditionally invested billions of dollars in registries and clinical trials to collect first-party data from patients on a blinded basis. This technique insulated sponsors from more complex data compliance issues, but ultimately limited the speed and quality of patient analytics that could be conducted in advance of initial regulatory submissions or applications for new indications. Advances in data science, however, combined with the breadth of HIPAA-compliant data now available, have prompted a movement by market leaders to seek approval from Institutional Review Boards (IRBs) to benefit from these trends. This is further supported by regulatory agencies that are increasingly more accepting of RWD, with appropriate provenance, as an important component in regulatory filings. Despite the momentum, companies are struggling with the burdens of effectively managing patient permissions, discovering and sourcing third-party patient data, governing the exchange of data between sources and researchers, and managing the complex workflows across numerous registries, clinical trials and commercial initiatives.

HealthVerity FLOW is already experiencing rapid adoption among top 20 pharma organizations due to a modular platform that synchronizes leading technologies for identity, privacy and governance with the nation’s largest healthcare and consumer data ecosystem. HealthVerity FLOW enables customers to move beyond legacy tokenization and to establish a unique, but persistent source of truth for patients enrolled in registries and studies. By managing identity with 10x greater accuracy than legacy technologies, HealthVerity FLOW can more effectively orchestrate all types of RWD collection and exchange, all within a HIPAA and 21 CFR 11-compliant environment that delivers regulatory-ready data in real-time across the most critical use cases. The flexibility of the HealthVerity FLOW infrastructure makes it ideal to power patient-centric efforts through all phases of therapeutic development while offering a RWD-driven alternative for patients lost to follow up, safety surveillance and pursuit of real-world evidence for new indications.

”HealthVerity FLOW is remarkable in its ability to simplify and streamline the capture, compliance and study of comprehensive patient journeys before, during and after clinical trials,” said Andrew Kress, CEO of HealthVerity. “The promise of broad-scale adoption of a solution that leverages advanced technologies for enriching first-party clinical data with RWD should enhance the quality of regulatory submissions, reduce time to approval and significantly improve patient outcomes in the future.”

HealthVerity is hosting a webinar introducing HealthVerity FLOW on May 23 at 12:00 p.m. Interested parties may register here with replays available on May 24 in our Resource Library.

About HealthVerity

HealthVerity synchronizes transformational technologies with the nation’s largest healthcare and consumer data ecosystem to power previously unattainable outcomes and fundamentally advance the science. We offer a comprehensive, yet flexible approach, based on the foundational elements of Identity, Privacy, Governance and Exchange (IPGE), that synchronizes unparalleled Identity management with built-in Privacy compliance and Governance, providing the ability to discover and Exchange a near limitless combination of data at a record pace. Together with our partners in life sciences, government and insurance, we are Synchronizing the Science. To learn more about HealthVerity, visit healthverity.com.

HealthVerity Contact

info@healthverity.com

BERKELY HEIGHTS, NJ & PHILADELPHIA, PA — Axtria, Inc., a global leader of award-winning cloud software and data analytics, and HealthVerity, the leader in Identity, Privacy, Governance, and Exchange (IPGE) for real-world data, today announced a partnership to provide life sciences organizations with the data, analytics and infrastructure required to enable comprehensive and privacy-compliant views of patient journeys across all engagement channels.

“This partnership combines our best-in-class patient identity resolution technology, consent management solutions and real-world data ecosystem with Axtria’s leading analytics capabilities to fundamentally change how life sciences organizations interact with patients,” said HealthVerity CEO Andrew Kress. “We are excited to offer unprecedented insight into the patient journey and unlock significantly more bandwidth for our clients to innovate.”

The HealthVerity IPGE platform is an integrated technology and real-world data (RWD) infrastructure that allows disparate data to be accurately resolved to unique privacy-protected identities, then connected in a HIPAA-compliant manner, enabling interoperability with the nation’s largest healthcare and consumer data ecosystem. This partnership allows the power of the HealthVerity data ecosystem to be applied to Axtria’s analytics products and services to solve real-world problems, driving breakthroughs in artificial intelligence (AI) and machine learning (ML).

“For life sciences companies, successfully competing in today’s environment requires a deep understanding of the patient journey and their ever-changing needs. This is only possible when the best data is combined with the best analytics and seamless delivery of insights in real-time,” said Axtria CEO Jaswinder Chadha. “Axtria has always been at the forefront of clinical and commercial innovation, and this partnership is another step in that direction, so our customers are equipped to win in a highly competitive landscape where winners will be decided based on how well they understand and solve patient needs.”

Through this partnership, Axtria and HealthVerity will offer best-in-class solutions to help drive clinical and commercial impact. Specifically, they will enable companies to manage patient identities and consent and, as appropriate, capture and match patient-level data across engagement channels, such as advertising, specialty pharmacies and hubs, patient support programs and other digital applications—all in a HIPAA-compliant manner. On top of this infrastructure, they will apply advanced analytics for applications such as trigger programs that inform next-best actions and closed-loop media attribution that links marketing campaigns to actual patient behavior.

About HealthVerity

Pharmaceutical manufacturers, payers, and government organizations have partnered with HealthVerity to solve some of their most complicated use cases through transformative technologies and real-world data infrastructure. The HealthVerity IPGE platform, based on the foundational elements of Identity, Privacy, Governance, and Exchange, enables the discovery of real-world data across the broadest healthcare data ecosystem, the building of more complete and accurate patient journeys and the ability to power best-in-class analytics and applications with flexibility and ease. Together with our partners, HealthVerity has built the modern way to data for the health insights economy. To learn more about the HealthVerity IPGE platform, visit www.healthverity.com.

About Axtria

Axtria is a global provider of award-winning cloud software and data analytics to the life sciences industry. Axtria’s solutions are used to digitally transform the entire product commercialization process, supporting RWE/HEOR, medical affairs, pricing and market access, product launch, and post-launch, and marketing and sales operations to drive growth and improve healthcare outcomes for patients. Our focus is on delivering solutions that help pharmaceutical, medical device, and diagnostics companies complete the journey from data to insights to action and get superior returns from their investments. For more information, visit www.axtria.com.

HealthVerity Contact

info@healthverity.com

Axtria Contact

Jennifer Salah
877-929-8742
connect@axtria.com