PHILADELPHIA, PA — HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, today raised the bar by announcing the introduction of HealthVerity taXOnomy, the nation’s most expansive, exacting, and efficient closed (X) and open (O) claims dataset to power pharmaceutical research and sophisticated commercial strategies. This integrated data solution can be leveraged for a wider variety of use cases throughout the drug lifecycle – from accelerating commercial insights and strategies to finding ideal clinical trial sites, recruiting optimal patients and developing real-world evidence – providing unmatched clarity into patient journeys with the speed and flexibility that is required to meet today’s market challenges.

With the growing need for more complex and personalized medications, it is vital to have the most comprehensive view of the patient journey. The expansive taXOnomy dataset, built on the company’s success with its closed claims-focused taXonomy solution, integrates both closed and open claims. It encompasses hundreds of millions of patient lives to span the payer and physician landscape in a single view, often uncovering 25% – 65% more patients from the medical benefit than legacy solutions. Furthermore, taXOnomy is designed to be HIPAA-compliant and fully interoperable with lab results, electronic medical records, and hospital chargemaster data to fill key gaps in care and to deliver additional signal for diagnoses, procedures, lab results, and treatments.

HealthVerity taXOnomy meets the pharma industry’s exacting standards with an expertly curated data model that yields more accurate and comprehensive outcomes. And where legacy data solutions are plagued by time consuming HIPAA certifications, inconsistent data updates and reporting, and a lack of interoperability with novel data sources, HealthVerity taXOnomy offers a privacy-protected, HIPAA-certified, and research-ready dataset that is fully interoperable with the nation’s largest healthcare and consumer data ecosystem. The HealthVerity approach continually supports new payers and is updated daily to provide the most efficient reporting for mission-critical decision making.

“At HealthVerity, we are dedicated to bringing the life sciences industry the most robust data solutions in a frictionless manner, fundamentally enabling better patient outcomes,” said Andrew Kress, CEO of HealthVerity. “Our life sciences clients have been advantaged by our groundbreaking closed claims dataset, taXonomy, and have been asking us to assemble the unparalleled coverage, accuracy and interoperability that only HealthVerity taXOnomy can deliver for challenges across the drug development and treatment lifecycle.”

To learn more, register for our webinar on Wednesday, September 18 at 12:00 p.m. ET, where we will reveal key details about HealthVerity taXOnomy.

About HealthVerity

HealthVerity synchronizes transformational technologies with the nation’s largest healthcare and consumer data ecosystem to power previously unattainable outcomes and fundamentally advance the science. We offer a comprehensive, yet flexible approach, based on the foundational elements of Identity, Privacy, Governance and Exchange (IPGE), that synchronizes unparalleled Identity management with built-in Privacy compliance and Governance, providing the ability to discover and Exchange a near limitless combination of data at a record pace. Together with our partners in life sciences, government and insurance, we are Synchronizing the Science. To learn more about HealthVerity, visit healthverity.com.

For more information, contact:

Colleen Stoker
HealthVerity
cstoker@healthverity.com

SAN FRANCISCO, CA and PHILADELPHIA, PA — Verana Health^®, a digital health company dedicated to revolutionizing patient care and clinical research through real-world data (RWD), today announced a strategic partnership with HealthVerity, the leader in synchronizing transformational technologies and RWD to advance the science. The companies are joining forces as part of a Preferred Data Partner Program that will enable Verana Health’s curated registry data to be available and fully interoperable through HealthVerity Marketplace, the nation’s largest healthcare and consumer data ecosystem. This partnership will advance opportunities in healthcare research by offering deeper insights and fostering innovation in patient care.

“Leveraging data effectively is key to advancing healthcare innovation and breakthroughs in disease treatment and research,” said Sujay Jadhav, CEO of Verana Health. “By partnering with HealthVerity, we can amplify our ability to harness the power of real-world data to accelerate advancements in healthcare. Our shared vision is to enhance the quality of care and life for patients through data-driven insights and solutions.”

The Preferred Data Partner Program empowers leading organizations to augment their research, analyses, and data-driven solutions with unique, de-identified elements of Verana Health’s extensive healthcare datasets. Such access is crucial in conducting more in-depth, accurate, and current analyses that are essential to advancing patient care and clinical research.

Verana Health has an RWD network of more than 20,000 healthcare clinicians and 90 million de-identified patients, stemming from its strategic data partnerships with leading medical societies. Through the partnership with HealthVerity, registries curated by Verana Health, will be available in a de-identified and HIPAA-compliant manner on HealthVerity Marketplace, a self-service cloud solution that allows users to explore the nation’s largest healthcare and consumer data ecosystem. HealthVerity Marketplace provides real-time patient counts and data provider overlaps with the ability to license research-ready data to gain a comprehensive view of the patient journey.

“We are excited to partner with Verana Health to offer exclusive data from leading medical societies that will enable a better understanding of the patient journey for numerous conditions that impact millions, such as AMD, thyroid eye disease, spinal muscular atrophy, Alzheimer’s disease, and bladder and prostate cancer,” said Andrew Kress, CEO of HealthVerity. “This partnership is part of our ongoing efforts to bring the most novel real-world data sources to our ever-growing healthcare data ecosystem to help our clients advance the science.”

About Verana Health

Verana Health^® is a digital health company revolutionizing patient care and clinical research by utilizing physician expertise and artificial intelligence to unlock the true potential of real-world data. With exclusive access to the world’s largest patient data sources in ophthalmology, urology and neurology, Verana Health is powering real-world evidence generation. Clinicians utilize these insights to improve the quality of care and quality of life for patients, and life sciences companies rely on the insights to accelerate the development of new therapies. For more information, visit www.veranahealth.com.

About HealthVerity

HealthVerity synchronizes transformational technologies with the nation’s largest healthcare and consumer data ecosystem to power previously unattainable outcomes and fundamentally advance the science. We offer a comprehensive, yet flexible approach, based on the foundational elements of Identity, Privacy, Governance and Exchange (IPGE), that synchronizes unparalleled Identity management with built-in Privacy compliance and Governance, providing the ability to discover and Exchange a near limitless combination of data at a record pace. Together with our partners in life sciences, government and insurance, we are Synchronizing the Science. To learn more about HealthVerity, visit healthverity.com.

For more information, contact:

Colleen Stoker
HealthVerity
cstoker@healthverity.com

PHILADELPHIA, PA and NEW YOR, NY — HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, and Castor, a leading provider of decentralized and hybrid clinical trial solutions, today announced a strategic partnership to streamline the synchronization of clinical trial and real-world data throughout the clinical research stages.

This patient-centric solution uses Castor’s all-in-one eConsent platform to seamlessly capture patient consent and the personally identifiable information (PII) needed to de-identify patients and synchronize them to their RWD without any additional burden on clinical trial sites, even managing re-consents as needed. The customizable and flexible platform educates patients on how their RWD will be used and their privacy protected, allowing the patient to easily manage their informed consent.

Once consent and PII is captured, HealthVerity Identity Manager assigns trial participants a universal identifier or token, known as a HealthVerity ID (HVID), which serves as a single source of truth, allowing researchers to easily discover and match patient’s to their RWD across sources, synchronizing it with clinical trial data in a fully HIPAA-compliant and privacy certified manner.

This process makes clinical trial participants instantly interoperable with the nation’s largest healthcare and consumer data ecosystem and HealthVerity Marketplace, where investigators can explore novel RWD sources and build custom patient cohorts in real time to discover and exchange transaction-level, research-ready RWD with ease.

This end-to-end solution allows investigators to continue to track patient permissions to ensure compliance and be able to leverage research-ready RWD at any time throughout the clinical trial to:

• Enhance eligibility screening
• Contextualize findings during the trial
• Continue monitoring patients traditionally lost to follow up
• Conduct long-term follow up for ongoing safety and efficacy studies without additional burden on the patients

“This partnership empowers life science organizations to realize the full potential of real-world data and generate the real-world evidence needed to advance healthcare,” said Andrew Kress, HealthVerity CEO. “It also enhances our patient journey software solution, HealthVerity FLOW, a modular 21 CFR 11-certified SaaS solution that offers unparalleled patient identity resolution, while maintaining privacy compliance and governing patient permissions and data usage rights for the efficient discovery and exchange of a near limitless combination of real-world data at a record pace.”

About HealthVerity

HealthVerity synchronizes transformational technologies with the nation’s largest healthcare and consumer data ecosystem to power previously unattainable outcomes and fundamentally advance the science. We offer a comprehensive, yet flexible approach, based on the foundational elements of Identity, Privacy, Governance and Exchange (IPGE), that synchronizes unparalleled Identity management with built-in Privacy compliance and Governance, providing the ability to discover and Exchange a near limitless combination of data at a record pace. Together with our partners in life sciences, government and insurance, we are Synchronizing the Science. To learn more about HealthVerity, visit healthverity.com.

About Castor

Castor is dedicated to making a lasting impact on evidence-based medicine with our innovative, patient-centric clinical trial platform. With human-centered design we enable researchers to conduct global, inclusive and diverse clinical trials. Castor leverages an API-first approach to ensure efficient study data collection and integration of complex real world data sets. With our plug-and-play modules researchers can effortlessly launch a trial with just a few clicks. Our robust, cloud-native platform guarantees maximum security and scalability, providing reliable service delivery. 

Ultimately, our vision is to improve health equity and extend the human healthspan by revolutionizing clinical trials.

Castor contact:

Laura McLoughlin
laura.mcloughlin@castoredc.com

HealthVerity contact:

Colleen Stoker
cstoker@healthverity.com

PHILADELPHIA, PA — HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, today announced the launch of HealthVerity taXonomy – the nation’s most comprehensive, highly-curated and research-ready closed claims dataset for pharmaceutical safety, real-world evidence, and health economics and outcomes research organizations. This next-generation data solution meets the needs of an industry facing headwinds with evolving and unstable access to HIPAA-compliant patient data that is critical to justifying the cost, effectiveness and safety of increasingly complex treatments. HealthVerity taXonomy overcomes these challenges while providing unparalleled insights into patient journeys, treatment outcomes and total cost of care.

Breaking from legacy solutions that rely on a narrow mix of payers and payer types, HealthVerity taXonomy is an easy-to-use dataset specifically designed for research that encompasses over 245 million patient journeys from more than 225 payers, including commercial, Medicare and Medicaid, as well as race and mortality markers. The expansive dataset has up to eight years of continuous coverage, inclusive of all age groups, races and geographies. These attributes ensure a superior volume of rare and orphan diseases compared to legacy solutions, allowing for more impactful research outcomes. Through HealthVerity’s curation process, researchers benefit from organized, well-structured, de-duplicated patient encounters, reducing data management time and complexity.

Addressing a disruptive trend in data access, HealthVerity taXonomy is built for the long-term with a matrix approach to data providers that maximizes data breadth and stability while minimizing data disruption. HealthVerity has lasting relationships with all of the data providers in the nation’s largest healthcare and consumer data ecosystem that leads to a seamless data experience for its clients. Moreover, the open HealthVerity data ecosystem continually supports new payers and fully interoperable data types, such as electronic medical records and lab results, ensuring that HealthVerity taXonomy can solve for the most challenging of research questions in the most consistent, well characterized and highly relevant manner.

HealthVerity taXonomy also includes improved standardized costs mapped to procedures for any geography or payer type, including relevant market averages. This level of cost standardization enables pharmaceutical companies to better understand the pricing and value of medical treatments and total cost of care, ultimately leading to improved results.

HealthVerity taXonomy offers a newly streamlined and industry-leading data model with all data attributes being fully synchronized, de-duped and HIPAA-certified. This makes HealthVerity taXonomy research-ready from day one. The HIPAA certification also covers any future payer and data type additions from HealthVerity, ensuring continued compliance with privacy regulations while avoiding lengthy privacy delays in gaining access to new patient insights.

“With the changing pharmaceutical and healthcare data landscape, researchers can no longer afford to rely on legacy closed claims datasets derived from limited data sources and lacking key attributes from commercial, Medicare and Medicaid patients,” said Andrew Kress, CEO of HealthVerity. “We are excited to be able to offer HealthVerity taXonomy as the industry’s most comprehensive, highly-curated and research-ready closed claims dataset premier for the study of efficacy, safety and economic outcomes.”

With taXonomy, HealthVerity is taking a bold step towards improving the landscape for healthcare data and delivering transformative results for the industry. To learn more, register for our webinar on Wednesday, July 10 at 12:00 p.m. ET, where we will reveal key details about HealthVerity taXonomy.

About HealthVerity

HealthVerity synchronizes transformational technologies with the nation’s largest healthcare and consumer data ecosystem to power previously unattainable outcomes and fundamentally advance the science. We offer a comprehensive, yet flexible approach, based on the foundational elements of Identity, Privacy, Governance and Exchange (IPGE), that synchronizes unparalleled Identity management with built-in Privacy compliance and Governance, providing the ability to discover and Exchange a near limitless combination of data at a record pace. Together with our partners in life sciences, government and insurance, we are Synchronizing the Science. To learn more about HealthVerity, visit healthverity.com.

For more information, contact:

Colleen Stoker
HealthVerity
cstoker@healthverity.com

ATLANTA, GA and PHILADELPHIA, PA — HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, today announced a partnership with AnalyticsIQ, the leading provider of predictive people-based data. This partnership enables HealthVerity to provide clients with race and ethnicity insights on healthcare providers as an add-on to their Provider Diversity and Diagnosis Index (PDI) Masterset by leveraging AnalyticsIQ’s people-based ethnicity data linked to National Provider Identifier (NPI) records.

AnalyticsIQ is the first data company to blend cognitive psychology with data science in order to drive better outcomes by helping healthcare organizations understand patients and providers with their people-based consumer data, comprehensive social determinant of health (SDOH) insights, and NPI linkages. HealthVerity PDI is the only nationally syndicated report that leverages medical, pharmacy and consumer data to calculate the racial diversity, demographic mix and diagnosis of patients for over 2 million healthcare providers, all in a HIPAA-compliant manner. By partnering with AnalyticsIQ, HealthVerity clients will also be able to access race and ethnicity data for providers. Research has shown that patients prefer to receive care from someone of a similar ethnic background, therefore, these insights can help with endeavors to increase diversity, equity and inclusion in healthcare.

“AnalyticsIQ is a leader in people-based insights and we are pleased to be the first organization to provide their reliable ethnicity and race data of healthcare providers as an add-on to PDI or licensed with other real-world data from HealthVerity Marketplace,” said Andrew Kress, HealthVerity CEO. “Thanks to the extremely high match rates we experience with AnalyticsIQ’s data, we are now able to provide insights into the race and ethnicity of approximately 85% of all healthcare providers in the nation’s largest healthcare data ecosystem. This enables our clients’ to consider patient and provider demographic characteristics to improve clinical trial diversity, enhance patient engagement, and increase therapeutic adherence,” continued Kress.

With this partnership, HealthVerity is empowered to further their goal of driving more equitable and diverse clinical trials as well as increasing therapeutic adherence, aligning with AnalyticsIQ’s mission of driving better outcomes for all.

“AnalyticsIQ is proud to partner with an organization like HealthVerity and assist them in furthering equity in clinical trials and patient adherence by better understanding who providers are as people. Their Provider Diversity and Diagnosis Index aims to drive better medicine through diversity, and we are excited to have the opportunity to play a part in that mission” said AnalyticsIQ Head of Health Partnerships Christine Lee. “Their data-driven commitment to patients and privacy makes them a leader in healthcare, and we are looking forward to the ongoing success and growth of our partnership” stated Lee.

For more information about AnalyticsIQ’s people-based data and analytics or HealthVerity’s real-world data solutions, visit https://analytics-iq.com or https://healthverity.com/.

About AnalyticsIQ

AnalyticsIQ is the leading people-based marketing data creator and predictive analytics innovator. Our mission is to fuel better outcomes for all by creating reliable and predictive people-based data by blending cognitive psychology with data science to help organizations across industries understand who people are, what they do, and why they make decisions.

Our PeopleCore consumer data, suite of SDOH insights, and NPI linkages provide insight into patients and providers as people that empower healthcare organizations to enhance engagement, power research, and ultimately achieve better outcomes.

Whether you’re looking to improve your marketing results across channels, build predictive models, power research, or drive better outcomes, AnalyticsIQ can be your partner. For more information, visit https://analytics-iq.com and follow us on Twitter @AnalyticsIQ and LinkedIn.

About HealthVerity

HealthVerity synchronizes transformational technologies with the nation’s largest healthcare and consumer data ecosystem to power previously unattainable outcomes and fundamentally advance the science. We offer a comprehensive, yet flexible approach, based on the foundational elements of Identity, Privacy, Governance and Exchange (IPGE), that synchronizes unparalleled Identity management with built-in Privacy compliance and Governance, providing the ability to discover and Exchange a near limitless combination of data at a record pace. Together with our partners in life sciences, government and insurance, we are Synchronizing the Science. To learn more about HealthVerity, visit healthverity.com.

For more information, contact:

Travis Meeks
AnalyticsIQ
travism@analyticsiq.com

Colleen Stoker
HealthVerity
cstoker@healthverity.com

PHILADELPHIA, PA — HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, today announced the launch and commercial availability of HealthVerity Precision Event Alerts, the industry’s most comprehensive, accurate and timely physician alerting solution.

As therapies become increasingly complex and personalized, it is critical that physicians prescribe the right treatments to the right patients at the right time. While standard trigger programs can help commercial pharmaceutical teams discover physicians of interest, these legacy approaches are challenged with long lag times and numerous false alerts. By leveraging an expansive yet proprietary combination of lab data, open clearinghouse medical claims and closed medical payer claims, HealthVerity Precision Event Alerts delivers 15% to 40% more alerts with 20% greater accuracy in half the time.

By leveraging the nation’s largest fully interoperable and HIPAA-compliant healthcare data ecosystem, HealthVerity can synchronize the most expansive biomarker and diagnostic lab coverage, including both Quest and Labcorp, with open and closed medical claims to enable commercial pharmaceutical teams to discover 15% to 40% more patients. Legacy alerting solutions are limited to a more narrow dataset that often represents less than 60% of total claim activity. By incorporating a more expansive set of clinical data partners, HealthVerity is better able to qualify patients upon first diagnosis, ensuring 20% higher accuracy rates. Additionally, with limited lag times for open claims and lab data, pharmaceutical companies can receive actionable alerts on a daily basis and often 10 to 16 days faster than legacy solutions.

“Today’s complex clinical treatments require more novel approaches to be able to discover the providers treating patients of interest before a treatment decision is made. Legacy trigger programs have always fallen short with a lack of data coverage, duplicate clinical sources, fragmented lab results and long lag times,” explained Joe Satili, chief commercial officer for HealthVerity. “HealthVerity Precision Event Alerts make it easy to activate the optimal mix of real-world data and engage more quickly with the right providers, delivering the highest volume of alerts with the greatest accuracy.”

About HealthVerity

HealthVerity synchronizes transformational technologies with the nation’s largest healthcare and consumer data ecosystem to power previously unattainable outcomes and fundamentally advance the science. We offer a comprehensive, yet flexible approach, based on the foundational elements of Identity, Privacy, Governance and Exchange (IPGE), that synchronizes unparalleled Identity management with built-in Privacy compliance and Governance, providing the ability to discover and Exchange a near limitless combination of data at a record pace. Together with our partners in life sciences, government and insurance, we are Synchronizing the Science. To learn more about HealthVerity, visit healthverity.com.

HealthVerity Contact:

Colleen Stoker
614-738-0592
cstoker@healthverity.com

RED BANK, NJ and PHILADELPHIA, PA — Throtle, healthcare’s only dedicated identity company, announced today its data pixel technology will be used by HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science. Throtle’s pixel technology will enhance HealthVerity Media Measurement, a campaign attribution solution, as well as Audience Manager for precision targeting. The collaboration promises to provide unparalleled data insights for improved campaign efficacy.

Throtle’s powerful pixel technology enables the capture of valuable traffic data, which is then matched against their proprietary healthcare identity graph. The integration of these datasets allows for Throtle ID (TID) generation, a unique identifier that provides deep insights into customer behavior and campaign performance.

In turn, HealthVerity has established the nation’s largest privacy-protected healthcare data ecosystem by assigning patients a unique but persistent identifier, known as a HealthVerity ID (HVID), that allows patient identities to be accurately resolved over time and across data sources in a HIPAA-compliant manner. Media Measurement synchronizes the TID and HVID to provide the most comprehensive view of the patient journey that includes ad impressions and actual patient behavior, allowing for real-time campaign attribution and optimization. Using Audience Manager, self-directed analytics can be performed, while remaining HIPAA-compliant, to gain a deeper understanding of patient behavior and more precisely target optimal audience segments.

The Throtle and HealthVerity collaboration unlocks a myriad of measurement use cases, enabling an unprecedented level of analysis and optimization for healthcare marketing efforts. This collaboration not only enhances the accuracy of campaign measurement, but also empowers marketers to make data-driven decisions, ensuring their messages reach the right audience at the right time with the right impact.

“Throtle is thrilled to collaborate with HealthVerity to bring our advanced identity resolution capabilities to the forefront of healthcare marketing,” said Chris Neuner, president of Throtle. “By leveraging our data pixel technology, HealthVerity can offer their clients a deeper understanding of their campaign performance and audience engagement, setting a new standard for precision in healthcare marketing analytics.”

Andrew Kress, CEO of HealthVerity, also expressed enthusiasm about the relationship, stating, “By synchronizing Throtle’s leading consumer identity resolution with our best-in-class patient identity resolution, our Media Measurement and Audience Manager solutions can provide pharmaceutical companies with previously unattainable insights. Working with Throtle is a testament to our commitment to innovation and our continuous effort to provide the life sciences industry with cutting-edge solutions that drive better outcomes for everyone involved.”

This collaboration brings together the strengths of identity resolution and data synchronization to deliver superior insights on the patient journey. As both companies continue to push the boundaries of what is possible in healthcare data analytics, the industry can look forward to more personalized, efficient, and effective marketing strategies that benefit healthcare providers and patients alike.

About Throtle

Throtle is a healthcare identity resolution company trusted by leading healthcare companies, brands, and agencies. Throtle helps clients identify, activate, and measure their customer and prospect campaigns, as well as accurately discover which channels and devices they can be reached.

Throtle’s identity solutions are the core to successful healthcare marketing initiatives, identifying the largest, most impactful audiences to drive better outcomes faster. We understand the delicate balance of data-driven marketing within the healthcare sector, which is why our powerful identity solutions combine innovation with industry compliance to empower your organization to validate patients and HCPs securely.

Partner with Throtle to turn data into actionable audiences with identity-driven solutions and supercharge your marketing initiatives. Learn more at throtle.io.

About HealthVerity

HealthVerity synchronizes transformational technologies with the nation’s largest healthcare and consumer data ecosystem to power previously unattainable outcomes and fundamentally advance the science. We offer a comprehensive, yet flexible approach, based on the foundational elements of Identity, Privacy, Governance and Exchange (IPGE), that synchronizes unparalleled Identity management with built-in Privacy compliance and Governance, providing the ability to discover and Exchange a near limitless combination of data at a record pace. Together with our partners in life sciences, government and insurance, we are Synchronizing the Science. To learn more about HealthVerity, visit healthverity.com.

HealthVerity Contact:

Colleen Stoker
614-738-0592
cstoker@healthverity.com

PHILADELPHIA, PA — HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, today announced that it was recognized in three of the July 2023 Gartner Hype Cycles titled: Hype Cycle for Life Science Clinical Development, 2023, Hype Cycle for Life Science Commercial Operations, 2023, and Hype Cycle for Healthcare Data, Analytics and AI, 2023. This is the second year in a row that the company has been recognized in all three of these Hype Cycles and the third consecutive year for Life Science Commercial Operations.

HealthVerity was recognized as a vendor providing several different technology solutions in each of the three Hype Cycles:

Life Science Clinical Development

• Patient data tokenization – According to Gartner, “Patient data tokenization is the process by which clinical trial subjects/patients consent to have their anonymized health information linked to a subject identifier or token. The token can also be linked to existing real-world data (RWD) sources like healthcare claims and laboratory results. This enables life science companies to link patients who have consented to their retrospective RWD, following their activities prospectively for ongoing insights about branded treatments on patient health.” The Gartner report found that this technology is important because, “Patient data tokenization (PDT) enables patient data to be connected between different data sources, enabling life science companies to formulate a holistic, longitudinal view of the patient journey. RWD made available via tokenization can provide significant insight about patient health history, enabling insights about outcomes after a trial, intervention or treatment has been administered by a life science company.”
• RWD-based trials – “Real-world data (RWD)-based trials use RWD to optimize trial activities with applications that deliver improvements to patient recruitment and retention, protocol optimization, trial feasibility, and safety signal detection. As RWD becomes more available, life science companies and vendors are leveraging it to support effective protocol design, precision methods of finding subjects to successfully complete the trial, and improved data capture that leverages patient health records.”
• Data monetization in HCLS – “Data monetization is a practice adopted by a healthcare and life science (HCLS) organization by which they make their proprietary data available to sell to external parties. The most mature examples are payers selling deidentified medical claims data to life science companies. This profile tracks monetization of new data types, utilizing new sharing mechanisms and vendors, targeted at new use cases, which are driving a new cycle of data monetization initiatives.”

Life Science Commercial Operations

• RWD curation and analytics platforms – According to  Gartner, “This technology combines real-world data (RWD), such as electronic health records (EHR), medical and prescription claims, disease and patient registries, lab results, imaging and other sources, to provide a longitudinal view of a patient journey. The platform prepares data for delivery to downstream consumption platforms, applications and analytics. It automates the ingestion and linking of data from permissioned sources, manages identity, compliance and security.”

Healthcare Data, Analytics and AI

• Data sharing in HCLS – “Data sharing in healthcare and life science (HCLS) reflects a broad range of use cases that knit together ecosystem partners to advance clinical care, research and discovery; improve public health; decrease health disparities; and lower costs. Data sharing in HCLS relies on a foundation of interoperability, privacy protecting policies and standards to enable the industry to safely and collaboratively drive new value streams through better data sharing partnerships.”
• Data monetization in HCLS – Defined by Gartner as, “a practice adopted by a healthcare and life science (HCLS) organization by which they make their proprietary data available to sell to external parties. The most mature examples are payers selling deidentified medical claims data to life science companies. This profile tracks monetization of new data types, utilizing new sharing mechanisms and vendors, targeted at new use cases, which are driving a new cycle of data monetization initiatives.”

HealthVerity offers patient data tokenization services with HealthVerity Identity Manager, a leading patient matching and identity resolution technology that is 10x more accurate than legacy tokenization technologies. Identity Manager establishes a unique but persistent HealthVerity ID (HVID) to resolve patient identity over time and across data sources to create a fully interoperable single source of truth. HealthVerity FLOW is a middleware solution that can enable RWD-based clinical trials and be used as a RWD curation and analytics platform that leverages this source of truth capability to enable RWD-driven patient journey initiatives. For example, the platform can synchronize clinical trial participants, their permissions, and the broadest set of identifiable and de-identified data sources in a fully governed, HIPAA-compliant manner to accelerate the time to FDA submission. Additionally, HealthVerity offers data owners the ability to join the nation’s largest healthcare and consumer data ecosystem while managing all aspects of identity resolution, privacy protection and governance of data usage rights for the seamless exchange of unlimited real-world data on HealthVerity Marketplace.

“We are excited to be recognized by Gartner in the Hype Cycle reports,” said HealthVerity COO Andrew Goldberg. “We pride ourselves on offering the life sciences and healthcare sectors transformational technologies that synchronize unparalleled identity management with built-in privacy compliance and governance of data usage rights for the seamless exchange of a near limitless combination of healthcare and consumer data. We believe our inclusion in the Gartner Hype Cycle reports demonstrates the difference these solutions can have on advancing the science.”

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About HealthVerity

HealthVerity synchronizes transformational technologies with the nation’s largest healthcare and consumer data ecosystem to power previously unattainable outcomes and fundamentally advance the science. We offer a comprehensive, yet flexible approach, based on the foundational elements of Identity, Privacy, Governance and Exchange (IPGE), that synchronizes unparalleled Identity management with built-in Privacy compliance and Governance, providing the ability to discover and Exchange a near limitless combination of data at a record pace. Together with our partners in life sciences, government and insurance, we are Synchronizing the Science. To learn more about HealthVerity, visit healthverity.com.

HealthVerity Contact:

Colleen Stoker
614-738-0592
cstoker@healthverity.com