Coverage
RWD Coverage
Draws on the nation's largest healthcare data ecosystem, capturing more of true audience quality and conversion performance than closed or single-source alternatives — with the ability to track up to 95%+ of impression data.
Media Measurement
Know which campaigns move patients, not just metrics
Built on the data your team already trusts
Commercial teams want to measure their campaign performance on the same data that is used for their commercial analytics and forecasting. HealthVerity Media Measurement makes that possible, linking campaign exposure directly to the claims data your teams already rely on.
The result is performance signals that are comprehensive, reflect the same markets the drug was meant to perform against, and give marketers precise signals to act on. Not projections from limited data, but insights grounded in the real thing.
Built for coverage, precision and flexibility
Accuracy
Precision
Powered by HealthVerity identity resolution and validated partner crosswalks, for the highest match rates in the market.
Interoperability
Flexibility
Works across display, linear TV, CTV, programmatic, endemic, paid search, paid social and more — with direct integrations that plug into your existing stack and adapt as your channel mix evolves.
Three ways to measure what matters
Data linkage & distribution
De-identified exposure data linked to raw claims and delivered directly to you, ready to integrate into your own measurement workflows.
Audience quality measurement
Advanced measurement focused on audience quality and engagement, built to drive tactical optimization.
Causal and ROI Analytics
Results-based measurement covering script lift, visit lift, media mix assessment, and other high-impact analytics.
Built on real patients
Exposed consumers are matched to HealthVerity patients to build a test group, then matched one to one against non-exposed patients with comparable demographics and diagnosis or prescription behavior to build a control group. Comparing the two groups isolates what the campaign actually changed.
Case study
Media Measurement in action
Challenge
A launch brand with new brand indications in its pipeline was displacing long-genericized flagship brands. The client needed near real-time optimization across channels, unbranded / branded campaigns, as well as frequent executive updates on campaign effectiveness.
Solution
The client’s HealthVerity Media consulting team quickly established exposure data capture as well as dashboard and insights reporting infrastructure using the same trusted HealthVerity data that was used across the client organization.
The consulting team partnered closely with client and agency leads to distill and refine key findings supported by HealthVerity’s proven methods and measurement benchmarks.
Outcome
- Brand achieved 21% new-to-brand lift versus control, including evidence of unbranded to branded synergies.
- 98% increase in campaign investment for the following flight, reallocated toward the channels the measurement identified as highest-performing.
- HealthVerity data scientists advised the agency's analytics team on the use of surrogate attitudinal variables to recreate the brand's segmentation, unblocking that assignment and allowing the team to move forward with their own segmentation contributions.
- HealthVerity Media engagement renewed for the coming year, with measurement scope expanded to HCP.
21%
New-to-Brand Lift
98%
Increase in Campaign Investment
Frequently Asked Questions
Clear answers for media and marketing teams
What is media measurement in pharma marketing?
Media measurement links de-identified digital media and television exposure data to pharmacy and medical claims, so brand and agency teams can see the actual patient impact of a campaign, not just clicks and views. HealthVerity Media Measurement runs this self-directed, using its national claims and identity resolution infrastructure to give teams real-time visibility into performance instead of waiting on a vendor report.
What ad channels can be measured against patient claims data?
Exposure data from display, linear TV, CTV, programmatic, endemic, paid search and paid social can all be linked to the same patient-level claims foundation, giving a consistent view across a full media mix. HealthVerity Media Measurement supports this linkage across every major channel.
How do you measure media campaigns in a HIPAA-compliant way?
Exposure and claims data is normalized and privacy-certified before linkage, then delivered as a de-identified view of the consumer, so no protected health information is exposed during matching or analysis. This is how HealthVerity Media Measurement keeps every workflow HIPAA compliant by design.
What is the difference between audience quality measurement and conversion ROI measurement?
Audience quality measurement validates whether the patients seeing a campaign actually match targeting criteria, confirming diagnoses, procedures or therapies align with campaign objectives. Conversion ROI measurement goes a step further, tracking downstream outcomes like script lift and visit lift to show the real business impact of media spend. HealthVerity offers both as part of its three core measurement offerings.