PHILADELPHIA, PA — HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, announced that John Eckhart has been appointed Chief Technology Officer (CTO). With over 15 years of experience working with startup and growth-stage technology companies to innovate and develop leading SaaS products, Eckhart joins the HealthVerity leadership team with a focus on delivering compelling solutions that fully manage identity, privacy and compliance for customers.

Prior to joining HealthVerity, John worked at 15Five, a human resources technology company recognized for their technology products that help companies deliver on HR business outcomes. Eckhart has developed award-winning products at renowned companies, such as Yodle and Nearpod, that innovated and shaped their respective industries. Prior to that, he led efforts building massive trading and market data systems for JP Morgan. He has built data-intensive SaaS applications that catalyzed double and triple-digit customer growth in organizations spanning healthcare, financial and education sectors.

“I’m very pleased to welcome John Eckhart to HealthVerity as our new CTO,” said Andrew Kress, HealthVerity CEO. “We’re excited to have him join us at a pivotal time as we continue to develop innovative tools, software, and methods to make healthcare data available and usable for research and analytics. The future is going to be about seamlessly synchronizing the right patient-centric data to the right analytic in a highly efficient manner to answer key commercial and evidence questions. The HealthVerity team is looking forward to having John as a copilot as we roll out new tools and data over the next year.”

Eckhart looks forward to combining his expertise in quickly developing products with the dedicated HealthVerity team of data experts to bring increased innovation. “The healthcare data exchange model that HealthVerity pioneered is already moving the market forward,” Eckhart said. “I see great opportunity for us to continue this market progression. Our customers are doing groundbreaking work, developing new drugs, conducting clinical trials and tracking progression of infectious diseases. By equipping them with the right technology and tools, such as HealthVerity FLOW, our clients can have even more impact on people’s lives.”

PHILADELPHIA, PA — HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science, today announced the launch of HealthVerity Audience Manager. This disruptive solution provides media agencies and life sciences organizations with a truly self-directed analytics environment that enables previously unattainable insights regarding patient behavior in combination with social determinants of health (SDOH), all in a privacy protected, HIPAA-compliant manner. Audience Manager is ideally suited to synchronize healthcare and SDOH data with ever-more sophisticated cohort modeling to precisely define audience segments for awareness campaigns, therapeutic studies and support programs.

Complex data privacy laws and limited analytics tools have historically made it challenging for media agencies and the life sciences industry to implement patient-centric engagement strategies. As therapies have become increasingly more personalized, it is more important than ever to ensure that the right patients receive the right medications in combination with any required support. Audience Manager is the only solution in the industry to empower media agencies and pharmaceutical manufacturers to synchronize proprietary enterprise data with the patient-centric RWD and SDOH data of their choice from the nation’s largest healthcare and consumer data ecosystem in a fully HIPAA-compliant manner. Organizations can leverage this self-directed analytics environment to build comprehensive views of patient journeys by contextualizing patient diagnoses, procedures and therapies with patient-centric social determinants of health, demographics and behaviors. This approach firmly places the power of discovery in the hands of organizations and provides a clear path to design approaches that reach the right patients in the right channels with the right messaging at the right time.

“Audience Manager flips the model on current industry standards that offer only pre-defined or ‘black box’ audience segments,” explained Ben Walker, general manager, media and consumer data at HealthVerity. “Instead, we empower media agencies and life sciences organizations to conduct their own analyses with their data in combination with healthcare and consumer data, all synchronized to unlock previously unattainable outcomes. This approach enables organizations to iterate approaches far more quickly and more accurately instead of hoping that ‘black box’ models are aligned with their outreach objectives.”

HealthVerity Audience Manager can be integrated with HealthVerity Media Measurement, a closed loop marketing solution that synchronizes digital media ad and television exposure data with pharmacy and medical transactions from patients of interest to assess campaign performance, understand the impact of targeting efforts and optimize campaigns in real time, all in a privacy-protected and HIPAA-compliant manner.

“HealthVerity Audience Manager will be a gamechanger for us,” explained Brandon King, SVP activation analytics with Fingerpaint, a full-service healthcare marketing company. “It will allow us to provide our clients with insights that were previously unattainable due to complex HIPAA regulations and data management issues industrywide. With our partnership with HealthVerity, we will be able to integrate Audience Manager with Elevalt, our omnichannel orchestration engine, to not only meet all of our clients’ needs to optimize their campaigns, but also provide activation-ready insights.”

Ready to learn more? Watch our webinar, Break out of the black box and discover how you can break free of black box solutions to gain a deeper understanding of patient behavior.