The effectiveness of every healthcare audience depends on the breadth and quality of the data behind it. Yet most audience providers build segments from partial datasets, opaque models and disconnected clinical signals—resulting in missed patients, missed HCPs and lower-performing campaigns. Healthcare marketers shouldn’t have to choose between scale, precision quality OR transparency.
HealthVerity and Symphony Health end that tradeoff. As the nation’s most robust ecosystem that’s built for breakthroughs across every audience decision, our privacy certified, HIPAA-compliant data lets you blend the surgical accuracy of deterministic matching with the scale of probabilistic reach in a single audience strategy. Both approaches run on the same comprehensive real-world data ecosystem.
We know that no two campaigns are the same. That’s why we’ve built a tailored approach to match your goals, powered by the most comprehensive healthcare data in the country.
The result? Better data in, better audiences out.
Using industry-leading machine learning and propensity scoring, we model likelihood to find the patients and caregivers your brand needs, even where the signal is faint.
Best For: Larger disease areas, broad commercial campaigns and segments where medical coding alone does not fully capture the target population
Your audiences are built on confirmed clinical evidence like diagnoses, procedures, prescriptions and resolved to anonymous patient IDs.
Best For: Rare disease, niche segments and campaigns where the target population can be defined through confirmed clinical activity and precision is critical.
All of our tailored approaches are built on the nation’s largest real-world data ecosystem. Other audience providers rely on open claims data that covers less than 40% of market activity, then apply predictive modeling that offers little insight into how segments are actually defined. We do the opposite: verified clinical signal first, modeling second, transparency throughout.
De-identified patients
Active HCPs captured across every specialty
Longitudinal healthcare transactions
Pharmacy network coverage in the market
Reach the right patients and providers – however your strategy demands. Whether you need ready-to-activate audiences, fully customized segments, or coordinated patient and HCP campaigns, we provide the flexibility to build the audiences your brand needs – all from one connected healthcare data ecosystem.
Reach patients, caregivers, and/or households using privacy-compliant audiences built from real healthcare activity, not assumptions. From off-the-shelf condition segments to customized audiences based on specific strategies, activate confidently across today’s leading media channels.
Reach the practitioners who matter most with HCP audiences built from comprehensive provider coverage and real-world treatment intelligence. Start with your own target list or let us build a high-value list based on specialty, treatment behavior, patient characteristics, payer dynamics and fact-based or predictive triggers.
From rare disease cohorts that outperform the market by 3x to chronic liver disease campaigns scoring 17% higher than the next-best competitor, our audiences deliver measurable results.
HealthVerity Audiences delivered the highest audience quality score in a DTC campaign for Chronic Liver Disease and Chronic Immune Thrombocytopenia therapies. Performance was validated by a top-3 health DSP against seven competing providers.
When measuring performance across two rare disease brands with a low prevalence of 0.0204% and 0.0077%, HealthVerity delivered an AQ Index over 550% higher than comparable, legacy third-party audience partners.
Activate across any digital channel in your existing stack. Our audiences are built to deploy wherever your media runs, through the DSPs and activation platforms you already work with.
HealthVerity is a premier audience data provider, not a demand-side platform (DSP). We deliver HIPAA-compliant, clinical-based patient and HCP targeting segments that deploy directly into your choice of leading healthcare programmatic advertising platforms and health-specific DSPs.
HealthVerity provides industry-leading, privacy-protected patient targeting segments built directly on the nation's largest healthcare claims database. By utilizing authentic, multi-source real-world data rather than modeled proxies, HealthVerity allows pharmaceutical brands and healthcare agencies to deploy highly accurate, clinically validated consumer cohorts across their entire media stack.
Most legacy syndicated segments rely heavily on open claims data alone or modeled proxies that fill information gaps with statistical assumptions. HealthVerity takes a different approach by anchoring its segments in real clinical signals across a massive ecosystem of 300M+ de-identified patients, 200B+ transactions, commercial Rx, and specialty pharmacy data. This allows marketers to distinguish actual diagnosed patients from "likely" ones, optimizing pharma DTC marketing precision from the start.
Yes. HealthVerity’s data science team excels at building custom disease targeting market baskets in any therapeutic area including highly specialized rare disease patient segments. Custom segments can be built off any key patient criteria including diagnosis, payer, prescriptions and NPIs. Customers can also provide general patient criteria from which HealthVerity can then construct custom market baskets. Third-party media analytics show HealthVerity delivering up to 3x greater reach and accuracy for rare disease brands compared to traditional competitors.