Aim for the target
Ensure precise audience targeting for your specific use cases by synchronizing healthcare and consumer data
The life sciences industry is moving away from mass marketing to more custom and targeted approaches; however, privacy laws and regulations have made this difficult and complex. HealthVerity Audience Manager empowers your data scientists with a self-directed analytics environment that synchronizes healthcare and consumer data in a fully HIPAA-compliant manner so you can gain a deeper understanding of patient behavior and more precisely target optimal audience segments.
Open the black box
Explore the transaction-level healthcare and consumer data of your choice, conducting analyses fit for the purposes of your specific use cases and retain the detailed transactional data to utilize for future optimization of audiences. This approach enables you to learn over time and enhance your targeting, versus hoping that black box targets are aligned to your specific needs, leading to higher conversion rates and maximizing your return on advertising spend. You also have the option to integrate HealthVerity Media Measurement to better understand the impact of your targeting efforts and further optimize your campaigns in real time.
Target the right audience with the right data
Create the most precise lookalike models by accurately synchronizing multiple healthcare and consumer data sources with your proprietary data for a comprehensive view of the patient journey, including social determinants of health, more granular demographics and consumer behaviors. This empowers your brand teams to understand the many profiling attributes of patient cohorts, enabling precise targeting to the right audience, in the right channel, with the right content, at the right time.
High governance and HIPAA compliance
Begin data analysis on day one with the assurance that you are meeting the most exacting HIPAA standards, as all data from the HealthVerity ecosystem is covered under our independent, third-party expert determination. This data can then be used to perform advanced analytics using numerous self-directed tools and statistical models in a highly governed, secure environment.
Go for the bullseye
Learn more
HealthVerity Audience Manager launched to power the next generation of advanced targeting for the life sciences industry
Announcing the release of HealthVerity Audience Manager, an innovative self-directed analytics environment that synchronizes healthcare, consumer and enterprise data at speed for a deeper understanding of patient behavior, enabling more precise audience targeting for awareness campaigns and support programs.
Break out of the black box: Introducing the next generation in precision, patient-centric audience targeting
While the industry is moving away from mass marketing to more targeted and patient-centric engagement strategies, complex data privacy laws and black box audience segments have made this transformation difficult. Watch our webinar as we reveal the next generation in precision, patient-centric audience targeting.
Discover new dimensions in audience targeting and media measurement
Healthcare marketing is seeing a shift from mass marketing techniques to a patient-centric approach, but this new approach has been met with challenges from privacy regulations and pre-defined black box audience segments. Read our blog post to learn how you can overcome these challenges and discover new dimensions in audience targeting.