Greycroft is a leading venture capital firm that focuses on investments in the Internet and mobile markets. They have offices in two of the most important business hubs in the world, New York, and Los Angeles. Greycroft is uniquely positioned to serve entrepreneurs who have chosen HealthVerity as their partners, and they leverage an extensive network of media and technology industry connections. As a result, they help entrepreneurs gain visibility, build strategic relationships, bring products to market, and build successful businesses. Greycroft manages in excess of $1 billion. They have made over 200 investments since inception.