LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.
LiveRamp and HealthVerity partner to enable the connection of digital behavior with healthcare data in a privacy-centric, HIPAA-compliant manner. Through this partnership and the creation of a privacy-protecting linkage between the patient’s offline and online media activity and their healthcare data, marketers in healthcare organizations can better understand the impact that digital outreach has on a patient’s most important healthcare decisions. Learn more about Media Data Link.