DEFINITIONS

What are Zombie Data and Verified Data?

Zombie Data

Healthcare data of uncertain origin, fragmented identity, or artificial composition that appears valid but undermines trust, accuracy, and regulatory integrity.

Verified Data

Healthcare and consumer data that is transparently sourced, precisely matched, and free from artificial manipulation.

COMPARISONS

The impact of your data choices

Unknown data provenance

Opaque sourcing obscures where data originates, leaving you uncertain about what’s in your dataset or where it came from. This lack of transparency compromises trust, auditability, and compliance.

Source-Verified Data

Every dataset is traceable to a named provider. With HealthVerity, you select from a marketplace of transparent, audit-ready sources that meet the highest regulatory standards.

Fragmented patient tokens

Legacy deterministic tokenization creates multiple IDs for the same patient. The result? Broken journeys, inflated patient counts, and distorted insights.

Precision identity resolution

HealthVerity’s industry-leading identity management resolves each individual to a single, accurate token, enabling longitudinal consistency and 10x improved match accuracy.

Synthetic data creep

Artificial or imputed data is often blended into licensed datasets without disclosure. It looks real but corrupts AI models and erodes the integrity of research.

100% pure RWD

No fillers. No fabrication. Just real-world clinical and consumer data from real events, curated and validated, free from synthetic distortions. Built for reliable insights and AI-readiness.

Unknown data provenance

Opaque sourcing obscures where data originates, leaving you uncertain about what’s in your dataset or where it came from. This lack of transparency compromises trust, auditability, and compliance.

Source-Verified Data

Every dataset is traceable to a named provider. With HealthVerity, you select from a marketplace of transparent, audit-ready sources that meet the highest regulatory standards.

Fragmented patient tokens

Legacy deterministic tokenization creates multiple IDs for the same patient. The result? Broken journeys, inflated patient counts, and distorted insights.

Precision identity resolution

HealthVerity’s industry-leading identity management resolves each individual to a single, accurate token, enabling longitudinal consistency and 10x improved match accuracy.

Synthetic data creep

Artificial or imputed data is often blended into licensed datasets without disclosure. It looks real but corrupts AI models and erodes the integrity of research.

100% pure RWD

No fillers. No fabrication. Just real-world clinical and consumer data from real events, curated and validated, free from synthetic distortions. Built for reliable insights and AI-readiness.

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Essential insights on data integrity