Real-time, real-world media attribution
Informed campaign attribution to drive better patient behavior
Synchronize the impact of campaigns with patient behavior
Pharmaceutical brand campaign measurement has historically been limited to front-end metrics, such as clicks and views, and has been isolated from the actual impact on patients’ healthcare decisions. HealthVerity Media Measurement changes the landscape by synchronizing your digital media ad and television exposure data with your choice of pharmacy and medical transactions from patients of interest, all in a privacy-protected manner. This allows for self-directed analytics right from your computer and opens your campaigns to real-time optimization.
Seamless,
HIPAA-compliant
media attribution
Historically, clinical trial, research, and other proprietary data have existed in separate silos from real-world data (RWD), largely because of its fragmented and inconsistent nature, which makes the accurate discovery, exchange, and analysis both inherently complex and inefficient. Synchronizing your proprietary data with RWD can unlock unrealized insights into the full patient journey, accelerating clinical research, generating more impactful real-world evidence, and ultimately improving outcomes.
Dynamic audience quality measurement
Leverage custom healthcare and consumer data syndicates to validate your unique targeting criteria, confirming patient diagnoses, procedures and therapies match campaign objectives, or build precise lookalike models.
Make mid-stream decisions that
drive real-time results
Derive deeper personas on the patients that are responding the best to your media messaging, allowing you to evolve your marketing strategy over the course of a campaign. With near real-time, self-directed analytics, you get broader reach and better ROI from your marketing spend.
Dynamic audience quality measurement
Leverage custom healthcare and consumer data syndicates to validate your unique targeting criteria, confirming patient diagnoses, procedures and therapies match campaign objectives, or build precise lookalike models.
Make mid-stream decisions that
drive real-time results
Derive deeper personas on the patients that are responding the best to your media messaging, allowing you to evolve your marketing strategy over the course of a campaign. With near real-time, self-directed analytics, you get broader reach and better ROI from your marketing spend.