Media Data Link
Digital touch points + healthcare data
Connecting digital media behavior to actual patient activity to better influence the journey to treatment.
HealthVerity Media Data Link:
A modern approach to healthcare media attribution and optimization that uniquely connects your digital media ad and TV exposure data to individual patient journeys in a highly actionable yet completely HIPAA-compliant manner. Say goodbye to traditional media measurement solutions that rely on closed data ecosystems that produce nothing but patient level scoring. Only HealthVerity Media Data Link delivers this powerful combination of first party and third party data directly to your desktop, giving you total control of your campaign analytics. Welcome to the only answer for precise targeting, self-directed analytics, and real-time campaign optimization.
- Audience Quality: Link digital impressions to actual health history (medical and pharmacy) to validate your targeting criteria. Backed by the industry’s best patient identity resolution accuracy and a wealth of patient-centric clinical data, marketers can confidently confirm that the target patient’s diagnosis matches the campaign objectives.
- Lookalike Modeling: Leverage insights generated from your validated audience to optimize media targeting against lookalike audience segments.
- ROI Analysis: Measure the impact of media campaigns on real-world patient outcomes and accurately attribute marketing ROI with data delivered directly to your computing environment; no more third party platforms or aggregated scoring.
- Patient Journey: Build a comprehensive view of the patient and track behavior over time to confirm the influence media has on patient switching decisions, adherence and outcomes.
- Audience Quality: Link digital impressions to actual health history (medical and pharmacy) to validate your targeting criteria. Backed by the industry’s best patient identity resolution accuracy and a wealth of patient-centric clinical data, marketers can confidently confirm that the target patient’s diagnosis matches the campaign objectives.
- ROI Analysis: Measure the impact of media campaigns on real-world patient outcomes and accurately attribute marketing ROI with data delivered directly to your computing environment; no more third party platforms or aggregated scoring.
- Patient Journey: Build a comprehensive view of the patient and track behavior over time to confirm the influence media has on patient switching decisions, adherence and outcomes.
- Lookalike Modeling: Leverage insights generated from your validated audience to optimize media targeting against lookalike audience segments.
Transparency and accountability:
A new approach to media measurement
With HealthVerity’s HIPAA-compliant media data link, healthcare marketers can now seamlessly associate digital ad impressions, web visits, email interactions and television ad exposures to transactional-level patient data. By understanding which channels have the greatest influence on patient actions, your team can now make informed, data-driven decisions on future marketing spend and expected ROI.
Media Data Link resources
Validating audience quality
A top 20 pharma company initiates a display ad campaign for a new heart failure medication. The goal is to increase prescription fills and overall market share.
Learn more Media attribution
A top 20 pharma company must validate the return on its marketing spend. While much of the budget is spent on TV and digital media ads, measuring the impact on healthcare outcomes is a challenge due to HIPAA and similar privacy regulations.
Learn moreFrom first impressions to patient outcomes
Pairing LiveRamp digital media impressions with HIPAA-compliant healthcare and consumer data allows marketers to fully understand the ROI of their campaigns for the first time.
Download nowBenefits:
- Priceless Patient Insights: Robust, accurate, de-identified patient profiles that track behavior over time. The HealthVerity ID, a unique but persistent way of resolving patient identity, transforms disparate online and offline identities into one comprehensive view of the de-identified patient.
HealthVerity Media Data Link leverages the nation’s largest interoperable healthcare data ecosystem in the U.S. including online and offline media, pharmacy data and medical claims data. Healthcare data offers visibility into a patient’s actual diagnoses, procedures, and therapies.
- Data Granularity for Superior Analytics: Data provided at the log level allowing for deeper analysis. Includes patient, transaction, and event.
- Mid-Campaign Optimization: Schedule data delivery cadences and make optimizations throughout the flight of the campaign, testing your data’s insights.
- Measure Any Time: Measurement can occur post-exposure so HealthVerity Media Data Link can be contracted just prior to the start of a campaign, or after launch, depending on your adserver’s lookback window.
- Time Savings and Simplicity: HealthVerity Media Data Link does not require tagging media or placing pixels on site, saving your media activation teams time and effort. This also avoids implementation issues that can cause loss of measurement data.
- Partner Choice: An open-box model where marketers receive the underlying, patient-centric de-identified data and have the freedom to leverage their own preferred analytics partners and digital media activation platforms.
- HIPAA Compliance: Media exposure data is de-identified in accordance with HIPAA. Ingest broad scale data directly into your analytics environment of choice and go to work on day one knowing the data is in compliance.
- Partner Choice: An open-box model where marketers receive the underlying, patient-centric de-identified data and have the freedom to leverage their own preferred analytics partners and digital media activation platforms.
- Measure Any Time: Measurement can occur post-exposure so HealthVerity Media Data Link can be contracted just prior to the start of a campaign, or after launch, depending on your adserver’s lookback window.
- Time Savings and Simplicity: HealthVerity Media Data Link does not require tagging media or placing pixels on site, saving your media activation teams time and effort. This also avoids implementation issues that can cause loss of measurement data.
- HIPAA Compliance: Media exposure data is de-identified in accordance with HIPAA. Ingest broad scale data directly into your analytics environment of choice and go to work on day one knowing the data is in compliance.
HealthVerity Media Data Link can be enhanced by our privacy enhancing technology (Cipher)
HealthVerity Cipher is a patent pending analytic environment where healthcare data and social determinants of health are linked for analysis while preserving HIPAA compliance.
Combining Media Data Link and Cipher, you can:
- Intersect healthcare data with attributes like income, spending, and hobbies, to reveal hidden segmentations and key drivers of patient behavior and adherence.
- Identify media consumption propensities to inform campaign planning and strategy
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Media attribution that really drives your digital strategy.
To explore the power of Media Data Link, fill out the form with your contact information.