VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought, and sold. The VideoAmp platform provides measurement and optimization tools that unify audiences across disparate systems of traditional TV, streaming video and digital media.
Advertisers, agencies and media owners leverage VideoAmp’s privacy-first suite of solutions to gain a true deduplicated read of performance across linear TV, OOT, digital and walled garden media by connecting the dots between ad exposures, audiences, and outcomes.
VideoAmp invests in expanding its coverage and driving industry progress on TV and premium video measurement. VideoAmp recently announced an agreement for aggregated viewership data from the Comcast footprint, bringing VideoAmp’s total coverage to tens of millions of households and devices.
HOW WE WORK TOGETHER
VideoAmp’s leadership in TV and video measurement, combined with its ever-expanding footprint, make it an ideal partner for HealthVerity.
VideoAmp enables video attribution within HealthVerity’s Media Data Link. HealthVerity provides a HIPAA-compliant view into audience quality of TV media viewers by leveraging de-identified household data from VideoAmp. Connecting this commercial TV ad exposure data to digital media touchpoints and overlaying crucial healthcare data provides an innovative way for marketers to manage audience quality and optimize campaign performance.
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