Non-healthcare companies are not exempt from existing and impending privacy laws like TCPA, CAN-SPAM, GDPR and CCPA. There are mass amounts of consumer data surrounding opt-in/ opt-out permissions to marketing programs, channels of communication, expiration dates, etc. Therefore, a centralized management solution is necessary. With HealthVerity Consent, companies are able to manage and govern all individual consumer consent. As a result, they can inform all data systems of change in consent status. This keeps all parties in compliance with the most up-to-date information.
The power of de-identification and matching is leveraged to build a consolidated and accurate view of an organization’s database. Access to HealthVerity Marketplace provides the ability to gain additional insights on consumers in a de-identified, privacy-protected manner.